P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 2, 2001January 01, 2001 CDT
Market Entry Strategies and Influencing Factors: A Multi-Industry/multi-Product Investigation
Market Entry Strategies and Influencing Factors: A Multi-Industry/multi-Product Investigation
BRUCE KEILLOR, VICTOR DAVILA, G. TOMAS HULT,
KEILLOR, B., DAVILA, V., & HULT, G. T. (2001). Market entry strategies and influencing factors: A multi-industry/multi-product investigation. Marketing Management Journal, 11(2), 1–11. https://doi.org/10.63963/001c.150776