P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 2, 2001January 01, 2001 CDT
The Role of Optimism Toward Building a Strategic Advantage in a Sales Force
The Role of Optimism Toward Building a Strategic Advantage in a Sales Force
PHANI TEJ ADIDAM, RAJ SRIVASTAVA,
ADIDAM, P. T., & SRIVASTAVA, R. (2001). The role of optimism toward building a strategic advantage in a sales force. Marketing Management Journal, 11(2), 12–23. https://doi.org/10.63963/001c.150777