P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 11, Issue 1, 2001January 01, 2001 CDT
Exploiting the Value of Idiosyncratic Intangible Resources: The Effects of Strategy and Brand Capital on Shareholder Value
Exploiting the Value of Idiosyncratic Intangible Resources: The Effects of Strategy and Brand Capital on Shareholder Value
J. L. MORROW,
MORROW, J. L. (2001). Exploiting the value of idiosyncratic intangible resources: The effects of strategy and brand capital on shareholder value. Marketing Management Journal, 11(1), 25–34. https://doi.org/10.63963/001c.150792