P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 2, 2002January 01, 2002 CDT
Dynamic Co-Existence of Company-Owned and Franchised Outlets Within a Company: A Framework of the Franchisor’s Perspective
Dynamic Co-Existence of Company-Owned and Franchised Outlets Within a Company: A Framework of the Franchisor’s Perspective
BOONGHEE YOO, ROBERT E. SIBLEY,
YOO, B., & SIBLEY, R. E. (2002). Dynamic co-existence of company-owned and franchised outlets within a company: A framework of the franchisor’s perspective. Marketing Management Journal, 12(2), 23–38. https://doi.org/10.63963/001c.150804