P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 2, 2002January 01, 2002 CDT
Are Smaller Manufacturing Enterprises (SMEs) Ready to Do Business With Sophisticated Buying Organizations (SBOs)? A Profile of Selected Marketing Policies and Practices of 1690 SMEs
Are Smaller Manufacturing Enterprises (SMEs) Ready to Do Business With Sophisticated Buying Organizations (SBOs)? A Profile of Selected Marketing Policies and Practices of 1690 SMEs
GERALD UDELL, TAMI KNOTTS, STEPHEN JONES,
UDELL, G., KNOTTS, T., & JONES, S. (2002). Are smaller manufacturing enterprises (SMEs) ready to do business with sophisticated buying organizations (SBOs)? A profile of selected marketing policies and practices of 1690 SMEs. Marketing Management Journal, 12(2), 101–111. https://doi.org/10.63963/001c.150808