P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 2, 2002January 01, 2002 CDT
Where No Other Has Gone Before: How Acura, Lexus, and Infiniti Successfully Attacked the U.S. Car Market Utilizing Ancient Chinese Military Principles
Where No Other Has Gone Before: How Acura, Lexus, and Infiniti Successfully Attacked the U.S. Car Market Utilizing Ancient Chinese Military Principles
ALLEN MARBER, SYROUS KOOROS, REBECCA WRIGHT, PAUL WELLEN,
MARBER, A., KOOROS, S., WRIGHT, R., & WELLEN, P. (2002). Where no other has gone before: How Acura, Lexus, and Infiniti successfully attacked the U.S. car market utilizing ancient Chinese military principles. Marketing Management Journal, 12(2), 135–147. https://doi.org/10.63963/001c.150810