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P-ISSN 1534-973X
E-ISSN 2329-9762
Research Article
Vol. 13, Issue 1, 2003January 01, 2003 CDT

Do Information Technology-Savvy Salespeople Sell More? An Exploratory Study of the Use of Information Technologies on Salesperson Performance

BOONGHEE YOO, DRUE SCHULER, GARY SNEIDE,
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.150815
Marketing Management Journal
YOO, B., SCHULER, D., & SNEIDE, G. (2003). Do information technology-savvy salespeople sell more? An exploratory study of the use of information technologies on salesperson performance. Marketing Management Journal, 13(1), 14–22. https:/​/​doi.org/​10.63963/​001c.150815
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