P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 1, 2003January 01, 2003 CDT
Race and Gender Effects on Consumer Identification of Products With Celebrity Endorsers
Race and Gender Effects on Consumer Identification of Products With Celebrity Endorsers
C. RICHARD HUSTON, EDMOND d’OUVILLE, T. HILLMAN WILLIS,
HUSTON, C. R., d’OUVILLE, E., & WILLIS, T. H. (2003). Race and gender effects on consumer identification of products with celebrity endorsers. Marketing Management Journal, 13(1), 85–99. https://doi.org/10.63963/001c.150825