P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
The Effect of Affect and Trust on Commitment in Retail Store Relationships
The Effect of Affect and Trust on Commitment in Retail Store Relationships
ARJUN CHAUDHURI, MARK LIGAS,
CHAUDHURI, A., & LIGAS, M. (2003). The effect of affect and trust on commitment in retail store relationships. Marketing Management Journal, 13(2), 45–53. https://doi.org/10.63963/001c.150827