P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
Focus Groups in Global Marketing: Concept, Methodology and Implications
Focus Groups in Global Marketing: Concept, Methodology and Implications
WILLIAM KEHOE, JOHN LINDGREN,
KEHOE, W., & LINDGREN, J. (2003). Focus groups in global marketing: Concept, methodology and implications. Marketing Management Journal, 13(2), 14–28. https://doi.org/10.63963/001c.150830