P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
The Imperative for Attention to Brand in Logistics Management
The Imperative for Attention to Brand in Logistics Management
ELAINE S. POTOKER,
POTOKER, E. S. (2003). The imperative for attention to brand in logistics management. Marketing Management Journal, 13(2), 107–114. https://doi.org/10.63963/001c.150835