P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
Evaluating the Impact of Advertisement Characteristics on Recall During the Super Bowl: A Two Year Comparison
Evaluating the Impact of Advertisement Characteristics on Recall During the Super Bowl: A Two Year Comparison
BOB WU, STEPHEN NEWELL,
WU, B., & NEWELL, S. (2003). Evaluating the impact of advertisement characteristics on recall during the Super Bowl: A two year comparison. Marketing Management Journal, 13(2), 122–128. https://doi.org/10.63963/001c.150837