P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 13, Issue 2, 2003January 01, 2003 CDT
Framework for Managing the Servicescape: A Sustainable Competitive Advantage
Framework for Managing the Servicescape: A Sustainable Competitive Advantage
ROSCOE HIGHTOWER,
HIGHTOWER, R. (2003). Framework for managing the servicescape: A sustainable competitive advantage. Marketing Management Journal, 13(2), 84–95. https://doi.org/10.63963/001c.150838