P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 1, 2004January 01, 2004 CDT
The Impact of Store Image, Frequency of Discount, and Discount Magnitude on Consumers’ Value Perceptions and Search Intention
The Impact of Store Image, Frequency of Discount, and Discount Magnitude on Consumers’ Value Perceptions and Search Intention
BOB WU, SUSAN PETROSHIUS, STEPHEN NEWELL,
WU, B., PETROSHIUS, S., & NEWELL, S. (2004). The impact of store image, frequency of discount, and discount magnitude on consumers’ value perceptions and search intention. Marketing Management Journal, 14(1), 14–29. https://doi.org/10.63963/001c.150840