P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 1, 2004January 01, 2004 CDT
Innovation: A Fresh Look in the New Millennium
Innovation: A Fresh Look in the New Millennium
RAJAN NATARAAJAN, WILLIAM BOULTON,
NATARAAJAN, R., & BOULTON, W. (2004). Innovation: A fresh look in the new millennium. Marketing Management Journal, 14(1), 1–13. https://doi.org/10.63963/001c.150841
