P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 1, 2004January 01, 2004 CDT
From Strategy to Sustainable Competitive Advantage: Resource Management as the Missing Link
From Strategy to Sustainable Competitive Advantage: Resource Management as the Missing Link
R. ZACHARY FINNEY, NOEL CAMPBELL, ROBERT ORWIG,
FINNEY, R. Z., CAMPBELL, N., & ORWIG, R. (2004). From strategy to sustainable competitive advantage: Resource management as the missing link. Marketing Management Journal, 14(1), 71–81. https://doi.org/10.63963/001c.150847