P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 1, 2004January 01, 2004 CDT
Organizational Buyers’ Perceived Trust of Salespeople: A U.S. and South American Comparison
Organizational Buyers’ Perceived Trust of Salespeople: A U.S. and South American Comparison
RICHARD PLANK, DAVID REID, RICHARD FARMER, PAUL DION,
PLANK, R., REID, D., FARMER, R., & DION, P. (2004). Organizational buyers’ perceived trust of salespeople: A U.S. and South American comparison. Marketing Management Journal, 14(1), 82–89. https://doi.org/10.63963/001c.150848