P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 2, 2004January 01, 2004 CDT
Creating Customer Value: Bridging Theory and Practice1
Creating Customer Value: Bridging Theory and Practice1
LAURENT TOURNOIS,
TOURNOIS, L. (2004). Creating customer value: Bridging theory and practice1. Marketing Management Journal, 14(2), 13–23. https://doi.org/10.63963/001c.150853