P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 2, 2004January 01, 2004 CDT
The Underlying Dimensions of Brands and Their Contribution to Customer Value: An Exploratory Examination
The Underlying Dimensions of Brands and Their Contribution to Customer Value: An Exploratory Examination
NICOLE PONDER, COLLIN BARNES,
PONDER, N., & BARNES, C. (2004). The underlying dimensions of brands and their contribution to customer value: An exploratory examination. Marketing Management Journal, 14(2), 24–35. https://doi.org/10.63963/001c.150854