P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 2, 2004January 01, 2004 CDT
A Cross Cultural Comparison of Consumer Tendencies and Subsequent Communication Implications
A Cross Cultural Comparison of Consumer Tendencies and Subsequent Communication Implications
DOUGLAS AMYX, DENNIS BRISTOW, KENNETH SCHNEIDER,
AMYX, D., BRISTOW, D., & SCHNEIDER, K. (2004). A cross cultural comparison of consumer tendencies and subsequent communication implications. Marketing Management Journal, 14(2), 43–54. https://doi.org/10.63963/001c.150858