P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 15, Issue 2, 2005January 01, 2005 CDT
Examination of Stock Market Response to Publicity Surrounding Athletic Endorsers
Examination of Stock Market Response to Publicity Surrounding Athletic Endorsers
MICHAEL RUSSELL, JAMES MAHAR, BETSY DREWNIAK,
RUSSELL, M., MAHAR, J., & DREWNIAK, B. (2005). Examination of stock market response to publicity surrounding athletic endorsers. Marketing Management Journal, 15(2), 67–79. https://doi.org/10.63963/001c.150859