P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 15, Issue 2, 2005January 01, 2005 CDT
Assessing Consumers’ Propensity to Embrace Self-Service Technologies: Are There Gender Differences?
Assessing Consumers’ Propensity to Embrace Self-Service Technologies: Are There Gender Differences?
KEVIN M. ELLIOTT, MARK C. HALL,
ELLIOTT, K. M., & HALL, M. C. (2005). Assessing consumers’ propensity to embrace self-service technologies: Are there gender differences? Marketing Management Journal, 15(2), 98–107. https://doi.org/10.63963/001c.150860