P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 2, 2004January 01, 2004 CDT
Gender Differences in Ad Irritation: Implications for Market Segmentation
Gender Differences in Ad Irritation: Implications for Market Segmentation
SUBHRA CHAKRABARTY, RAMA YELKUR, GENE BROWN,
CHAKRABARTY, S., YELKUR, R., & BROWN, G. (2004). Gender differences in ad irritation: Implications for market segmentation. Marketing Management Journal, 14(2), 67–76. https://doi.org/10.63963/001c.150863