P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 14, Issue 2, 2004January 01, 2004 CDT
Retailer Merchandising Decisions: Using Retailer Perceptions to Develop a Multi-Level Competitive Strategic Profit Model
Retailer Merchandising Decisions: Using Retailer Perceptions to Develop a Multi-Level Competitive Strategic Profit Model
MARY ANNE RAYMOND, JOHN MITTELSTAEDT, CHRISTOPHER HOPKINS, JOHN TANNER,
RAYMOND, M. A., MITTELSTAEDT, J., HOPKINS, C., & TANNER, J. (2004). Retailer merchandising decisions: Using retailer perceptions to develop a multi-level competitive strategic profit model. Marketing Management Journal, 14(2), 77–87. https://doi.org/10.63963/001c.150864