P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 1, 2006January 01, 2006 CDT
Information Content in Magazine, Television and Web Advertising: A Comparison and Update
Information Content in Magazine, Television and Web Advertising: A Comparison and Update
SEJUNG MARINA CHOI, NORA J. RIFON, CARRIE S. TRIMBLE, BONNIE B. REECE,
CHOI, S. M., RIFON, N. J., TRIMBLE, C. S., & REECE, B. B. (2006). Information content in magazine, television and web advertising: A comparison and update. Marketing Management Journal, 16(1), 188–203. https://doi.org/10.63963/001c.150868