P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 15, Issue 1, 2005January 01, 2005 CDT
Impact of Fear Appeals in a Cross-Cultural Context
Impact of Fear Appeals in a Cross-Cultural Context
ANNE-MARIE VINCENT, ALAN J. DUBINSKY,
VINCENT, A.-M., & DUBINSKY, A. J. (2005). Impact of fear appeals in a cross-cultural context. Marketing Management Journal, 15(1), 17–32. https://doi.org/10.63963/001c.150870