P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 15, Issue 1, 2005January 01, 2005 CDT
The Carry-Over Effects of a Physical Store’s Image on Its Ecommerce Distribution Channel
The Carry-Over Effects of a Physical Store’s Image on Its Ecommerce Distribution Channel
ROBERT S. MOORE, BRIAN R. KINARD, MELISSA L. MOORE,
MOORE, R. S., KINARD, B. R., & MOORE, M. L. (2005). The carry-over effects of a physical store’s image on its ecommerce distribution channel. Marketing Management Journal, 15(1), 59–68. https://doi.org/10.63963/001c.150872