P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 15, Issue 1, 2005January 01, 2005 CDT
The Merging of Marketing and Sports: A Case Study
The Merging of Marketing and Sports: A Case Study
ALLEN MARBER, PAUL WELLEN, SUSAN POSLUSZNY,
MARBER, A., WELLEN, P., & POSLUSZNY, S. (2005). The merging of marketing and sports: A case study. Marketing Management Journal, 15(1), 162–171. https://doi.org/10.63963/001c.150881