P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
A Purchasing Perspective of the Universal Marketing Functions
A Purchasing Perspective of the Universal Marketing Functions
JON M. HAWES, THOMAS L. BAKER, MICHAEL F. d’AMICO,
HAWES, J. M., BAKER, T. L., & d’AMICO, M. F. (2006). A purchasing perspective of the universal marketing functions. Marketing Management Journal, 16(2), 107–115. https://doi.org/10.63963/001c.150888