P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site Setting
Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site Setting
WEI TUNG, ROBERT MOORE, BRIAN ENGELLAND,
TUNG, W., MOORE, R., & ENGELLAND, B. (2006). Exploring attitudes and purchase intentions in a brand-oriented, highly interactive web site setting. Marketing Management Journal, 16(2), 94–106. https://doi.org/10.63963/001c.150889