P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
Gender Differences in Buyer Perceptions of Source Credibility and Conflict in Business-To-Business Relationships
Gender Differences in Buyer Perceptions of Source Credibility and Conflict in Business-To-Business Relationships
JOSEPH J. BELONAX, STEPHEN J. NEWELL, RICHARD E. PLANK,
BELONAX, J. J., NEWELL, S. J., & PLANK, R. E. (2006). Gender differences in buyer perceptions of source credibility and conflict in business-to-business relationships. Marketing Management Journal, 16(2), 116–124. https://doi.org/10.63963/001c.150891