P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
CRM as Strategy: Avoiding the Pitfall of Tactics
CRM as Strategy: Avoiding the Pitfall of Tactics
RAMENDRA THAKUR, JOHN H. SUMMEY, SIVA K. BALASUBRAMANIAN,
THAKUR, R., SUMMEY, J. H., & BALASUBRAMANIAN, S. K. (2006). CRM as strategy: Avoiding the pitfall of tactics. Marketing Management Journal, 16(2), 147–154. https://doi.org/10.63963/001c.150894