P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
The Impact of Fit and Goal Congruency on Consumers’ Attitude to Brand Extensions
The Impact of Fit and Goal Congruency on Consumers’ Attitude to Brand Extensions
SUSAN BRUDVIG, PUSHKALA RAMAN,
BRUDVIG, S., & RAMAN, P. (2006). The impact of fit and goal congruency on consumers’ attitude to brand extensions. Marketing Management Journal, 16(2), 171–178. https://doi.org/10.63963/001c.150896