P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
Revisiting the Conceptual Definition of Direct Marketing: Perspectives From Practitioners and Scholars
Revisiting the Conceptual Definition of Direct Marketing: Perspectives From Practitioners and Scholars
CAROL SCOVOTTI, LISA D. SPILLER,
SCOVOTTI, C., & SPILLER, L. D. (2006). Revisiting the conceptual definition of direct marketing: Perspectives from practitioners and scholars. Marketing Management Journal, 16(2), 188–202. https://doi.org/10.63963/001c.150897