P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 16, Issue 2, 2006January 01, 2006 CDT
Age and Generational Cohort Effects in Store Assessments and Choice: A Case Study
Age and Generational Cohort Effects in Store Assessments and Choice: A Case Study
JEFFREY W. VON FREYMANN,
VON FREYMANN, J. W. (2006). Age and generational cohort effects in store assessments and choice: A case study. Marketing Management Journal, 16(2), 203–222. https://doi.org/10.63963/001c.150899