P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Inducing Salespeople to Sell Proprietary Products: Do Transaction Cost Factors Hinder? Do Relational Factors Help?
Inducing Salespeople to Sell Proprietary Products: Do Transaction Cost Factors Hinder? Do Relational Factors Help?
STEVE EDISON, SHELBY D. HUNT, SREEDHAR MADHAVARAM,
EDISON, S., HUNT, S. D., & MADHAVARAM, S. (2007). Inducing salespeople to sell proprietary products: Do transaction cost factors hinder? Do relational factors help? Marketing Management Journal, 17(1), 1–14. https://doi.org/10.63963/001c.150900