P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Segmenting Markets Based on Sports Orientation: An Investigation of Gender, Race and Behavioral Intentions
Segmenting Markets Based on Sports Orientation: An Investigation of Gender, Race and Behavioral Intentions
VICTORIA D. BUSH, ALAN J. BUSH, KIRBY L. J. SHANNAHAN, RACHELLE J. DUPUIS,
BUSH, V. D., BUSH, A. J., SHANNAHAN, K. L. J., & DUPUIS, R. J. (2007). Segmenting markets based on sports orientation: An investigation of gender, race and behavioral intentions. Marketing Management Journal, 17(1), 39–50. https://doi.org/10.63963/001c.150902