P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Artificial Neural Networks: An Introduction and Application in a Consumer Behavior Setting
Artificial Neural Networks: An Introduction and Application in a Consumer Behavior Setting
ROBERT S. MOORE, MICHELLE B. BEAUCHAMP, COLLIN Z. BARNES, CLAIRE ALLISON STAMMERJOHAN,
MOORE, R. S., BEAUCHAMP, M. B., BARNES, C. Z., & STAMMERJOHAN, C. A. (2007). Artificial neural networks: An introduction and application in a consumer behavior setting. Marketing Management Journal, 17(1), 27–38. https://doi.org/10.63963/001c.150903