P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Applying an Advertising Creativity Model to the NFL’s Black Quarterbacks and Postmodern Sport Marketing Practices
Applying an Advertising Creativity Model to the NFL’s Black Quarterbacks and Postmodern Sport Marketing Practices
BENJAMIN D. GOSS, COLBY B. JUBENVILLE, FRITZ G. POLITE,
GOSS, B. D., JUBENVILLE, C. B., & POLITE, F. G. (2007). Applying an advertising creativity model to the NFL’s black quarterbacks and postmodern sport marketing practices. Marketing Management Journal, 17(1), 65–81. https://doi.org/10.63963/001c.150907