P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural Firms
Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural Firms
ROBERT E. MCDONALD, SREEDHAR MADHAVARAM,
MCDONALD, R. E., & MADHAVARAM, S. (2007). Marketing of professional project services: An exploratory study of the role of operant resources in the context of architectural firms. Marketing Management Journal, 17(1), 95–111. https://doi.org/10.63963/001c.150908