P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
Developing Products With Soul: The Marketing Strategy of Chanel in Japan
Developing Products With Soul: The Marketing Strategy of Chanel in Japan
ALLEN MARBER, PAUL M. WELLEN,
MARBER, A., & WELLEN, P. M. (2007). Developing products with soul: The marketing strategy of Chanel in Japan. Marketing Management Journal, 17(1), 198–207. https://doi.org/10.63963/001c.150911