P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 1, 2007January 01, 2007 CDT
What Firms Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market Orientation
What Firms Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market Orientation
ROBERT E. MCDONALD, SREEDHAR MADHAVARAM,
MCDONALD, R. E., & MADHAVARAM, S. (2007). What firms learn depends on what firms know: The implications of prior knowledge for market orientation. Marketing Management Journal, 17(1), 171–183. https://doi.org/10.63963/001c.150913