P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 2, 2007January 01, 2007 CDT
Technology Readiness and Propensity of Cell Phone Users to Subscribe to Commercial Messaging Services
Technology Readiness and Propensity of Cell Phone Users to Subscribe to Commercial Messaging Services
KITTIPONG SOPHONTHUMMAPHARN, GEORGE TESAR,
SOPHONTHUMMAPHARN, K., & TESAR, G. (2007). Technology readiness and propensity of cell phone users to subscribe to commercial messaging services. Marketing Management Journal, 17(2), 81–95. https://doi.org/10.63963/001c.150924