P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 17, Issue 2, 2007January 01, 2007 CDT
International Diffusion Research: A Propositional Inventory for Future Research
International Diffusion Research: A Propositional Inventory for Future Research
DEBORAH OWENS, JESSICA KOCAJ, DOUGLAS R. HAUSKNECHT,
OWENS, D., KOCAJ, J., & HAUSKNECHT, D. R. (2007). International diffusion research: A propositional inventory for future research. Marketing Management Journal, 17(2), 120–133. https://doi.org/10.63963/001c.150925