P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 1, 2008January 01, 2008 CDT
Gender Differences on the “Width” Dimension of Category Structure: A Case of Brand Typicality
Gender Differences on the “Width” Dimension of Category Structure: A Case of Brand Typicality
THERESA A. WAJDA, MICHAEL Y. HU, ANNIE PENG CUI,
WAJDA, T. A., HU, M. Y., & CUI, A. P. (2008). Gender differences on the “width” dimension of category structure: A case of brand typicality. Marketing Management Journal, 18(1), 14–29. https://doi.org/10.63963/001c.150933