P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 1, 2008January 01, 2008 CDT
Consumer Self-Confidence and Patronage Intensity Heuristics in Shopping Focused Word of Mouth Communication
Consumer Self-Confidence and Patronage Intensity Heuristics in Shopping Focused Word of Mouth Communication
TERRENCE J. PARIDON,
PARIDON, T. J. (2008). Consumer self-confidence and patronage intensity heuristics in shopping focused word of mouth communication. Marketing Management Journal, 18(1), 84–99. https://doi.org/10.63963/001c.150938