P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 2, 2008January 01, 2008 CDT
Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches
Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches
MICHAEL T. ELLIOTT, FRANK Q. FU,
ELLIOTT, M. T., & FU, F. Q. (2008). Consumer acceptance of technology products: The impact of tactical selling approaches. Marketing Management Journal, 18(2), 47–64. https://doi.org/10.63963/001c.150945