P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 18, Issue 2, 2008January 01, 2008 CDT
Enhancing Stimulus Integration in a Consumer Information Processing System: A Theoretical Foundation
Enhancing Stimulus Integration in a Consumer Information Processing System: A Theoretical Foundation
BRAD D. CARLSON, MARGARET A. WHITE,
CARLSON, B. D., & WHITE, M. A. (2008). Enhancing stimulus integration in a consumer information processing system: A theoretical foundation. Marketing Management Journal, 18(2), 154–167. https://doi.org/10.63963/001c.150953