P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 2, 2009January 01, 2009 CDT
Key Account vs. Other Sales Management Systems: Is There a Difference in Providing Customer Input During the New Product Development Process?
Key Account vs. Other Sales Management Systems: Is There a Difference in Providing Customer Input During the New Product Development Process?
KIMBERLY M. JUDSON, GEOFFREY L. GORDON, RICK E. RIDNOUR, DAN C. WEILBAKER,
JUDSON, K. M., GORDON, G. L., RIDNOUR, R. E., & WEILBAKER, D. C. (2009). Key account vs. other sales management systems: Is there a difference in providing customer input during the new product development process? Marketing Management Journal, 19(2), 1–17. https://doi.org/10.63963/001c.150954