P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 2, 2009January 01, 2009 CDT
Where Are We Now and Where Do We Go From Here? A Review of the Transaction Cost-Based Buyer-Seller Relationship Literature
Where Are We Now and Where Do We Go From Here? A Review of the Transaction Cost-Based Buyer-Seller Relationship Literature
EDWARD O’DONNELL,
O’DONNELL, E. (2009). Where are we now and where do we go from here? A review of the transaction cost-based buyer-seller relationship literature. Marketing Management Journal, 19(2), 18–37. https://doi.org/10.63963/001c.150957